what drives us

it started with a simple idea.
cars bring people together.
not just the supercars or the trust fund builds.

all of them.
beater cars. your first ever car. bone stock civics.

but when it comes to clothes
everything on the market felt like it was built for someone else.
for the elite. the polished.

we wanted something different.
something clean. loud. understated.
something that feels like luxury but doesn’t ask if you “belong” in it.

these clothes are made to get dirty.
to crawl under the car in. spill oil on.
to watch six youtube videos just to figure out what that noise is and still get it done yourself.

because luxury isn’t what you buy.

it’s what you build.